VASSA&Co Company was founded in Russia in the beginning of 2000 to create a conceptually new Russian brand, which could be compared to the leaders of world fashion scene. Also in 2000 the first industrial line pret-a-porter in Russia was brought into circulation and the first four VASSA&Co stores were opened in Moscow.
Vassa became the main designer of the brand, and her signature style and unique vision predetermined the strategy of the brand development. Her experience as a designer, desire to develop her own women clothing line, realizing her ideas and unconventional approach to modern fashion, have formed a true style of VASSA&Co.
Vassa graduated from VCU School of Arts and Fashion Institute of Technology (New York) and worked with the leading companies of the fashion industry, such as Ann Klein, Calvin Klein and Federated. In 1996, she presented her first designer collection in New York. A follower of the New York school of minimalism and a successor of the Russian constructivism, in her collections Vassa masterly mixes the two directions together, always searching for a clear initial idea which is the basis of every image and design that she creates. Today the western press calls her " The Russiаn Queen of minimalism".
Love to minimalism is in the DNA of the brand. When creating her collections, Vassa uses her beloved method - she refuses to use decorative elements in favor of simple forms. Today Vassa is one of the most consistent designers in terms of her esthetics. Working at the joint of avant-garde and conceptuality, she is the most commercially successful Russian designer.
Today Vassa&Co is one of the few Russian design brands with a vast network of company stores and its own manufacturing base in Moscow, which guarantees high quality. Limited manufacturing range, exclusive natural fabric from the best world manufacturers in Italy, France and Portugal, high-quality hardware, innovative technologies and highly qualified workforce is the key to the longstanding successful development of the brand. Today there are 30 company stores in operation all over Russia. All the stores are united by the common style of constructive minimalism.
Style by Vassa&Co is determined by a strict silhouette, clear lines, reserved elegance, expensive fabric, and love to minimalism. The designer herself presents her own form of femininity, where the idea of minimalism is expanded. Her formula reads “The less is more”, when beauty is born out of minimum details. The style of Vassa&Co stands out among other Russian designers with its laconism and strictness.
The woman by Vassa&Co is confident and attractive, she appreciates freedom of self-expression. She plays many social roles at once. She needs clothes that expresses self-sufficiency, but is also functional, something she feels confident in, but with that she never forgets about her own unique style. Nowadays being unbiased and just wearing what you like is a certain challenge. This is the distinct quality of all Vassa&Co lovers.
The man by Vassa&Co is deliberately laconic and elegant at the same time. He disproves the idea that perfect quality is inaccessible. Combination of classics with innovative ideas allows him to create a signature image, which reflects his unique character.
The ideal combination of creativity and business, charisma and talent of the designer, the experience of her partners and professionalism of her team became the key points of the success of Vassa&Co.